Your leadership team is capable.
So why isn't the organization performing like it?
We help organizations of 100 to 1,000+ people build leadership teams that operate with clarity, make sound decisions, and sustain performance — through a neuroscience-based process that actually sticks.
For CHROs, CEOs, L&D leaders, and executive teams ready to stop managing dysfunction and start building alignment.
dream jobs."
Trusted by leading organizations
Recognized leaders in the field
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It's not a talent problem.
It's an alignment problem.
Most organizations don't fail because they hired the wrong people. They fail because their leaders were never given the structural conditions to operate at their best — together.
Misalignment at the top
Leaders say the right things in the room — then go back to their silos and do something different. Strategy fragments before it reaches the front line.
Decisions that don't stick
The same issues keep resurfacing. Meetings happen. Nothing changes. Accountability is vague and ownership is unclear.
Performance gaps training can't fix
You've tried workshops, offsites, and coaching programs. The needle barely moves because the structural conditions haven't changed.
Culture that runs on friction
Talented people are leaving. The ones who stay are disengaged. You can feel the drag — in every meeting, every decision, every interaction.
Strategy that stalls in execution
The plan is solid. The leadership team just can't seem to execute it consistently. Good ideas die in the gap between intention and action.
Leaders who are capable but stuck
They're smart. They work hard. But something in the system keeps them from performing at their best — and nobody can quite name what it is.
"The gap between what your leadership team is capable of and what they're actually delivering — that's a structural problem. And structural problems have structural solutions."
— Laurie Cozart, MCC | Founder, Brain Squared Solutions
The 5 Leadership Rails
Every high-performing leadership team operates on five structural foundations. When any one of these rails is missing or broken, performance suffers — no matter how talented the individuals are.
Clarity
Everyone knows what matters and why.
When priorities are unclear, leaders default to their own interpretation of what matters. The result: effort without alignment, and activity without impact.
We help leadership teams build shared clarity around organizational priorities, individual roles, and the decisions that drive performance — so everyone is pulling in the same direction.
- Shared strategic priorities
- Clear role boundaries
- Aligned decision-making criteria
- Reduced ambiguity at every level
Ready to assess where your leadership team stands on this rail?
How we work with you
Whether you're building a high-performance organization or developing your coaching practice, we have a program designed for where you are.
Leadership Alignment Program
Our flagship engagement. A 6–12 month structured program that moves your leadership team through all 5 Rails — building the clarity, accountability, and culture needed to sustain high performance.
- Full team assessment and diagnostic
- 5-Rail framework implementation
- Quarterly leadership intensives
- Individual executive coaching
- Ongoing measurement and adjustment
Executive Coaching
One-on-one coaching for senior leaders who need to grow fast. ICF Master Certified. EQ-i 2.0 and 360-degree assessment-based. Focused on the specific leadership challenges that matter most.
- EQ-i 2.0 assessment
- 360-degree feedback
- Bi-weekly coaching sessions
- Real-time support between sessions
- Measurable outcome tracking
Keynote & Workshop
High-impact keynotes and workshops for leadership teams, conferences, and organizational events. Topics drawn from the 5 Rails framework — practical, neuroscience-based, and immediately applicable.
- Custom-tailored to your audience
- Half-day and full-day workshops
- Conference keynotes
- Team offsites and retreats
- Follow-up resources included
Not sure which program is right for you?
Keynotes that move rooms.
The 5 Leadership Alignment Rails
The structural framework behind every high-performing team.
A keynote for leadership teams, HR leaders, and executive audiences who want to understand why dysfunction persists — and what to do about it. Practical, science-backed, and immediately applicable.
The Neuroscience of High Performance
What the brain actually needs to lead well — and what gets in the way.
An exploration of how stress, threat response, and cognitive load affect leadership behavior — and what organizations can do to create the neurological conditions for sustained high performance.
Emotional Intelligence at Scale
EQ is not a soft skill. It is a competitive advantage.
Drawing on EQ-i 2.0 research and real-world case studies, this keynote shows how organizations can build emotional intelligence into their leadership culture — not just their training catalog.
Building Accountable Cultures
Accountability without fear. Standards without shame.
Most accountability initiatives fail because they are built on threat, not trust. This keynote reframes accountability as a leadership practice — and gives audiences a concrete framework for making it stick.
What leaders say
We brought Brain Squared in to fix a specific dysfunction on our leadership team. What we got was a complete transformation in how we operate — and results that exceeded every KPI we set at the start of the engagement.
"Brain Squared did not just run a training program. They changed how our entire leadership team thinks about accountability. Six months later, the results are still holding."
"Laurie is the best coach I have ever worked with. She helped me see patterns in my leadership behavior I had been blind to for years — and gave me the tools to actually change them."
"The 5 Rails framework gave our leadership team a shared language we had never had before. We went from constant misalignment to actually executing our strategy."
"I have been through a lot of leadership development programs. Brain Squared is the only one that actually changed how I lead — not just what I know about leadership."
"The coach certification program is unlike anything else on the market. The neuroscience foundation alone is worth the investment."
"Our team went from dreading leadership meetings to actually looking forward to them. The culture shift has been remarkable."
Two ways to take the first step
Leadership Alignment Assessment
Answer 20 questions about your leadership team and get a personalized report showing exactly where your alignment gaps are — and what to do about them.
- Where your team stands on each of the 5 Leadership Rails
- Your top 2-3 structural gaps driving underperformance
- A prioritized roadmap for closing those gaps
- Specific recommendations for your organization size and industry
Discovery Call
Talk directly with a Brain Squared advisor about what is happening on your leadership team. No pitch. No pressure. Just a real conversation about what is getting in the way.
- 30-minute conversation with a Brain Squared advisor
- No pitch, no pressure — just a real diagnostic conversation
- Walk away with clarity on your biggest leadership challenge
- Understand whether Brain Squared is the right fit for your team
The people behind the framework
Brain Squared is a convergence of family members and trusted coaches whose varied backgrounds — retail, engineering, telecom, entertainment — all led to the same conclusion: people just need someone to really listen.
Laurie Cozart
MCC, MCNLPFounder & Master Certified Coach
Laurie started Brain Squared in 2016, bringing 25 years of leadership experience — from retail associate to COO. Growing up in Grantsville, Utah, she learned early that people just…
Steve Cozart
PCCCo-Founder & Professional Certified Coach
Steve's career spans Google, AT&T, SBC, and the entertainment industry — where he founded SLC Talent Factory, training actors and models in presence, improvisation, and authentic c…
Heidi Glunz
PCCProfessional Certified Coach & Operations Lead
Heidi's path from Nuclear Engineer — designing reactor cores for the Navy — to executive coach is uniquely Brain Squared. She joined in 2018 after witnessing firsthand how poor lea…
Ray Weaver
MBA, PCCExecutive Coach & Business Strategist
Ray brings an MBA and deep business strategy experience to the Brain Squared team. His coaching bridges the gap between high-level organizational goals and the day-to-day leadershi…
Everyone just wants to be seen, heard, and understood.
We help executives, leaders, and staff who are driven and frustrated create empowered workplaces where they feel seen, heard, understood, and respected — through our neuroscience-based process — so they can find fulfillment and have a greater impact at work, home, and in the world.